While we’re becoming more and more aware of our impact on global warming and the harm of the fashion industry, demand is growing for more sustainable alternatives. It’ll take years (if not decades) for the current fashion giants to turn around their supply chains to fully sustainable models. There’s a gap for contemporary brands to fill and drive new methods further with resilience. Here's how we tackle sustainability:
We aim to operate at a much lower carbon footprint throughout our supply chain then the average fashion brand. Our production happens locally in our homebase of Amsterdam.
By choosing to produce locally to our headquarters, we’re able to drive minimum impact on carbon consumption in production periods, using bicycles, trains and road transport instead of air. We’re also able to have a stronger relationship through our partnerships, with more frequent visits and oversight into the production of our garments.
Not only are we keeping carbon consumption to a minimum, but we’re also supporting our local economy and craftsmen. Our partner in pattern & grading has over 40 years experience, meanwhile the owner of our Amsterdam atelier has run his business in manufacturing for European fashion brands for the past 25 years. They each operate responsibly, abiding by Dutch labor law and paying a living wage.
To read more about our radical locality, please see here.
Buying sustainably doesn’t mean spending a fortune. By selling direct-to-consumer we’re able to cut the average retail margin to make our products more affordable. While high end brands nearly triple the garment’s cost price, we’re able to offer it a lower margin by cutting out the middleman and selling directly online. You may be paying more than your average t-shirt & jeans combo, but you’re buying a full outfit in 1, and one that we hope you enjoy for many years to come.
You can read more about our pricing transparency on our product pages.
By being direct to consumer, it also allows us to operate with a seasonless calendar. This means we don’t follow a traditional wholesale calendar and develop, manufacture and drop new collections when the time is right for us. This makes our production calendar much shorter then the average fashion business. Less overproduction and waste, more relevancy to the now.
We work only with fabrics that are naturally grown and easy to care for, such as organic linen and cotton. We aim to find textiles that are grown and woven as locally as possible and treated with minimal impact on our environment through their production process.
Currently all of our linen is produced in Europe. It’s made from flax organically grown in France, Italy and Belgium. Then it’s woven into linen and dyed in Germany. It holds STANDARD 100 by OEKO-TEX® certification, which means our fabrics don’t contain any harmful substances.
We wanted to focus on one quality item that is an ultimate staple in any wardrobe - the jumpsuit. It’s easy, just-get-dressed purpose is one that speaks to the modern, resilient woman. A jumpsuit can have many forms: dressed up or down, worn to the beach or to a wedding. This sophisticated ease yet vibrant persona is the embodiment of the women we love to dress.